Clavicular has actually been an unbelievable advertising and marketing project by Kick

Braden Eric Peters (born December 17, 2005), recognized online as Clavicular or Clav, is an American online banner and influencer. He came to be recognized in 2025 on TikTok and Kick for his ‘looksmaxxing’ web content, which commentators have actually described as extreme and controversial, especially for his advocacy of techniques including facial ‘bone smashing’, obtaining cosmetic plastic surgery, taking anabolic steroids and lipodissolve products, and using crystal meth to remain lean.

In December 2025, a livestream clip of Peters hitting a guy with a Tesla Cybertruck went viral online and brought him to broader attention, as did his meeting with right-wing political analyst Michael Knowles in which he defined United States vice president JD Vance as ‘subhuman’, contrasting him with California guv Gavin Newsom, whom he classified a ‘Chad’. Adhering to controversies while showing up together with reactionary streamers, Peters has actually described himself as apolitical.

Looksmaxxing web content

Peters ended up being preferred online by 2025 for his web content concentrated on looksmaxxing on both Kick and TikTok.Read more clavicular casino At website Articles His alias is based upon the focus placed on clavicle size within the looksmaxxing community. He advises fans on exactly how to ‘rise’, or to become a lot more eye-catching and seemingly acquire social power and sexual prospects because of this, and to ‘hardmaxx’, a looksmaxxing term for going through intense and excruciating physical changes.

He has actually joined and promoted for looksmaxxing practices such as ‘bone wrecking’, a pseudoscientific method entailing striking one’s bones with a hammer or one’s clenched fist in order to have them expand back stronger, and taking crystal meth to subdue his hunger and remain thin. He has actually spoken about taking anabolic steroids over numerous years to end up being extra muscular, which, according to him, made him infertile by 2025 due to his body no more normally producing testosterone. By late 2025, he additionally began offering accessibility to a self-improvement and looksmaxxing program called the ‘Clavicular System’, later on called ‘Clavicular’s Clan’, for $50 per month. The course supplies overviews on exactly how to ‘rise’ and on suggested peptides to take in order to do so.

For Wired, Jason Parham wrote in September 2025 that Peters was just one of looksmaxxing’s ‘most prominent influencers’. In January 2026, Thomas Chatterton Williams of The Atlantic referred to him as the ‘latest star’ and ‘most identifiable member’ of the looksmaxxing movement, Charlie Sabgir of Rolling Stone called him ‘a premier number’ within looksmaxxing, and Dave Schilling of The Guardian called him ‘among one of the most popular influencers in the looksmaxxing community’. According to Joseph Bernstein of The New York Times, by February 2026, he was gaining more than $100,000 a month from his Kick live streams. A November 2025 video of him injecting his then 17-year-old partner with fat-dissolving peptides to reshape her jaw additionally obtained attention online. In a later stream, he infused influencer Jenny Popach with Aqualyx, a fat-dissolving acid.

Tesla Cybertruck occurrence

On December 24, 2025, a video clip from a real-time stream of Peters hitting a male with a Tesla Cybertruck in Miami-Dade Region promptly distributed online. In the video, the man, that had actually supposedly been stalking the streamer and had previously thrown red liquid on him, climbs onto the hood of the automobile, and someone off-camera encourages Peters to begin driving. He accelerates and shows up to run over the man before asking if he is dead. A woman sitting alongside him claims, ‘I don’t understand,’ to which he reacts, ‘Ideally.’

Later on in the live stream, Peters speaks with a male in a reflective vest and states that he struck the man in protection and affirms that there were multiple people, one of whom resembled they ‘had a gun’ beneath their clothing, bordering his vehicle. A phone call in between him and fellow live streamer Adin Ross, in which Ross encouraged him to keep online streaming and refrain from talking on the situation, likewise circulated online.

Williams, composing for The Atlantic, called the online stream ‘probably [Peters’s] most viral minute’. Following the case, he was prohibited from Kick. According to TMZ, Peters quickly uploaded an AI-generated photo of himself running over a man in a Cybertruck with the subtitle, ‘Play silly games, win silly rewards.’ James Fishback, a reactionary candidate for the Republican nomination in the 2026 Florida gubernatorial political election, tweeted that Peters had actually done ‘nothing wrong’ by striking the man with his car.

Modeling

Days after his apprehension in Arizona in February 2026, Peters walked in a looksmaxxing – themed path in New York City for developer Elena Velez, whom Bernstein referred to as ‘known for her use debatable web microcelebrities as designs’, in collaboration with Remilia Company. Monica Sabchak of The Spectator explained him as ‘the celebrity of the evening’ and as proof that ‘the algorithm has stepped onto the path’.

Michael Knowles interview

On December 27, 2025, Peters appeared in a meeting with conservative political commentator Michael Knowles for The Daily Cord. In it, Peters described Vice Head of state JD Vance as ‘subhuman’ for his ‘recessed side account’ and for being ‘obese’, asking, ‘Just how are you fat and expected to lead a country?’ He agreed with Knowles’s objection of The golden state guv Gavin Newsom as both a ‘degenerate’ and a ‘phony’ yet claimed that, in a prospective 2028 United States presidential political election in which Newsom ran against Vance, he would certainly elect ‘Chad’ Newsom for ‘mogging’, or being much more eye-catching than, Vance.

The sector soon went viral online. Other clips of him from the meeting, consisting of one in which he described actress Sydney Sweeney as ‘malformed’ with an ‘incredibly recessed’ ‘upper maxilla’ and ‘eyes of ruin with no infraorbital assistance’, also went viral online.

Affiliations with conservative numbers

Peters was endorsed as a ‘complete Chad’ by far-right political commentator Nick Fuentes for his talk about Vance; the two also showed up in an hours-long video with each other, wherein Peters stated that he had actually based his social media sites approach on that particular of Fuentes and advocated for ‘conserving European culture’ by looksmaxxing and taking anabolic steroids.

A video clip of Fuentes, Peters, and right-wing influencers Sneako, Tristan Tate, Andrew Tate, Myron Gaines, and Justin Waller singing along to Kanye West’s antisemitic 2025 song ‘Heil Hitler’ at the Miami Coastline club Vendome also circulated online in January 2026. After the clip went viral on social media, Peters safeguarded the group vocal singing along, writing that it was ‘simply a song’ and calling it ‘amusing’ that the group had ‘enough status and impact’ to obtain the tune played. The event was condemned by Miami Coastline mayor Steven Meiner. A number of Miami club owners, consisting of David Grutman, revealed restrictions on the group from their places. Peters met Grutman and David Einhorn, owner of the Miami club Papi Steak, later on that month, mentioning in a later real-time stream that he told the entrepreneurs that he was ‘not attempting to do politics any longer’. Likewise that month, he and Sneako talked to Fishback.